Saudi Vision 2030 is turning Riyadh into a major destination for business and entertainment.
Saudi Arabia's Vision 2030 has transformed Riyadh from a primarily business-travel destination into an emerging entertainment and tourism hub. Riyadh Season—an annual festival running October through March—draws millions of visitors with concerts, sporting events, and cultural exhibitions. New mega-projects like NEOM and the Red Sea coast are also driving international interest, though Riyadh itself is the kingdom's primary air gateway.
Saudia operates the largest network from King Khalid Airport (RUH) with direct flights to London, Paris, and a growing list of Asian cities. BA flies nonstop from Heathrow, and Gulf neighbours Emirates and Etihad provide one-stop connections to destinations not served direct. The new airline RIA (formerly Riyadh Air) is expected to launch operations from RUH, adding further international capacity.
October through March offers the most pleasant weather in Riyadh, with daytime temperatures of 20-30°C compared to the brutal 45°C+ summer heat. Ramadan timing shifts annually with the Islamic calendar—the city's rhythm changes significantly during the holy month, with many restaurants closed during daylight hours. Tourist visas for Saudi Arabia are now available online for 49 nationalities, a dramatic shift from the kingdom's previously restrictive entry policies.
May through July offers the lowest inbound fares—summer heat exceeding 45°C suppresses tourist demand. Avoid October-March when Riyadh Season pricing peaks, and check Ramadan dates which affect pricing and the visitor experience.
Nonstop flights from London Heathrow reach Riyadh in about 6-7 hours. Both Saudia and BA operate direct services. One-stop connections via Dubai or Istanbul are alternatives but add 3-5 hours.
UK, US, EU, and many other passport holders can apply for an eVisa online before travel—the process takes minutes. The tourist visa costs SAR 300 and allows stays up to 90 days. Saudi Arabia opened to tourism in 2019.
